Film producers get one more avenue to generate revenue!

Brand Exchange's first-of-its-kind initiative aims to cut production cost of costumes used in movies with win-win solution for producers, brands and costumers Leading producers from South Indian film industry took part in the Media Tech Summit hosted by Brand Exchange (www.brandxchange.media) at GRT Grand, Chennai, on Saturday evening. A panel discussion on the topic 'Futuristic Media Tech' was held as part of the event during which how transforming technology, revenue development and innovative entrepreneurship are changing the new-age film industry was discussed. Founded by Sivakumar R, a professional with over two decades of experience with great track record in business planning and revenue identification among other areas, Brand Exchange is a new-age platform that aims to connect producers with leading brands to generate revenue from the costumes used in the movies. A significant amount of a film's budget is spent on costumes. It is said that almost close to a ...