Producer G Dhananjayan launches unique Film Consultancy firm !
by Rinku Gupta Producer G Dhananjayan has put together a new initiative, touted to be India’s first ever film consultancy firm. Called CEAD Film Consultancy, it was launched today by actors Arya and Vijay Antony, in a bid to provide a fully integrated and comprehensive film consultancy service from experts in the field, covering all aspects of film business. The firm's experts comprise of Dr.G. Dhananjayan, C.V. Kumar, ‘Karundhel’ Rajesh, Venkat Subha, Raghunathan PS (Two MB Productions), Actor Jagan, Dhanapal Padmanabhan (Igene), CA S. Krishnakumar, Vijayan Subramanian, M.V. Bhaskaran and film P R O Nikil Murukan. According to the team, every year, over 200 new films are releasing in Tamil cinema and out of them 150 to 160 (75 to 80%) fail to even collect 10-20% of their investment. Out of the 125 to 130 new film producers (almost 60%) and directors, who enter the Tamil film industry, barely 2 or 3 succeed commercially and rest go back with huge losses in their hand. What