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 by Rinku Gupta  Leading Digital Service Provider ( DSP) Qube Cinemas, is going all out to help revive the industry reeling under the aftermath of the lockdown. In a major move to help producers plan releases for the festive season ahead, Qube has extended a 100% waiver of Virtual Print Fee (VPF) for new movie releases in December, to support Producers and Exhibitors in the Hindi and Non- South markets. For January, there will be a 60% waiver. It maybe recalled that  In Kollywood, after a stalemate over the waiver issue between the industry and the DSP , finally Qube had recently signed an agreement with the Tamil Film Active Producers  Association (TFAPA)   led by Bharathi Raja. This offered  a substantial reduction in VPF in order to help the Kollywood industry and get footfalls back into the theatres.  However, unlike the offer to Hindi and Non- regional markets, for some reason, the exact details of the waivers for Kollywood have not been dis...

By Rinku Gupta With the unlock procedures ongoing in a phased manner, theatres in Tamilnadu had also opened up on 10th November. But there was a deadlock between producers, exhibitors and leading Digital Service Provider, Qube Cinemas, over Virual Print Fees (VPF), which was deemed too high in the present post lockdown era. This tussle was a deterrent for  new releases.  The good news is that in the best interests of the industry at large, the issue has however now been resolved.  An agreement has been reached between all  parties concerned. This means that new films can now be released with greater fiscal ease, for an already cash-strapped industry reeling under financial budens due to the lockdown. A press release from the TFAPA  reveals the details as follows: "Tamil Film Active Producers Association (TFAPA), Qube Technologies, Tamil Nadu Theatre & Multiplex Owners Association (TNTMOA) have been negotiating on the VPF charges for the last two months....