Amitabh Bachchan, Ayushmann Khurrana's Gulabo Sitabo OTT Premiere, a harbinger of change?
By Rinku Gupta Is the Covid pandemic lockdown leading to a slow but certain change in the way Cinema will be consumed? Are direct digital releases on OTT streaming platforms, emerging as the new norm, given the global uncertainty around the opening of theatres as a fallout of the pandemic? Regional cinema, the early birds... In the Telugu industry, Amrutharamam a film with newbies, directed by debutant Surendar Kontaddi which had been ready for release, decided not to wait indefinitely, and opted for a direct digital release on Zee 5 on April 29 due to the uncertain lockdown situation. In the Tamil industry, actor -producer, Suriya set the ball rolling in this direction. Suriya announced that his 2D Entertainments', Jyotika starrer Ponmaghal Vandhal would stream directly on the OTT platform Amazon Prime Video , bypassing the theatrical route, given the uncertainity of a release date due to the lockdown....