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Showing posts from May 14, 2020

Amitabh Bachchan, Ayushmann Khurrana's Gulabo Sitabo OTT Premiere, a harbinger of change?

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By Rinku Gupta Is the Covid pandemic lockdown leading to a slow but certain change in the way Cinema will be consumed? Are direct digital releases on OTT streaming platforms, emerging as the new norm, given the global uncertainty around the opening of theatres as a fallout of the pandemic? Regional cinema, the early birds... In the   Telugu industry,    Amrutharamam  a film with newbies,  directed by debutant  Surendar Kontaddi  which  had been ready for release, decided not to wait indefinitely, and opted for a direct digital release  on Zee 5 on April 29 due to the uncertain  lockdown situation. In the Tamil industry, actor -producer, Suriya set the ball rolling in this direction. Suriya announced that his 2D Entertainments', Jyotika starrer Ponmaghal Vandhal would stream directly on the OTT platform Amazon Prime Video , bypassing the theatrical route, given the uncertainity of a release date due to the lockdown. Later the Vaibhav starrer RK Nagar   followed sui