SR Prabhu calls for End to ' statement wars' between Theatres and Producers!
By Rinku Gupta The covid pandemic lockdown situation led to theatrical releases becoming impossible. Films which were ready for release being directly hit at the time, some chose to take the OTT route. In Kollywood Suriya announced his Ponmagal Vandhal would release on Amazon Prime on May 29 while Karthik Subbaraj's production Penguin, with Keerthy Suresh, will release on June 19. In Bollywood too, Amitabh Bachchan's Gulabo Sitabo will release on June 20 apart from several films in Kannada and Malayalam. Kollywood producer SR Prabhu Seven films to release on Amazon Prime in various languages. Jyotika in Ponmagal Vandhal All this has led to a war between producers and theatre owners, with chains like Inox and PVR not taking kindly to such a shift to the OTT platform by producers. With OTT subscriptions on the rise and the platform now moving from the haunt of millenials to a mainstream source of entertainment, there is a sense of tr