SONY Liv launches Tamil web- series Iru Dhuruvam with Nandaa, Abhirami
By Rinku Gupta The competition in the Tamil web series arena just got hotter with the entrance of one more player in the market. Sony Liv , the digital platform of Sony Entertainment Television, has now entered the fray introducing original Tamil content to its entertainment portfolio. SonyLiv launched thier first Tamil web -series in Chennai on Monday. Uday Sodhi, Head Digital Business of Sony Liv flew down to Chennai with his team to announce and launch Iru Dhuruvam , a 9 episode crime thriller starring film actor Nandaa and Bigg Boss contestant and Ajith starrer Nerkonda Paarvai heroine, Abhirami Venkat. And looks like Sony Liv is going all out to secure classy, top-notch content, what with the web -series being produced by Applause Entertainment ( creators of Criminal Justice, Mind The Malhotras, The Office), a Content Studio from the Aditya Birla group. None other than Applause CEO, Sameer Nair (ex Balaji Telefilms, NDTV Imagine, Star India ...