Applause Entertainment extends its footprint in the South; sets up an office in Chennai !
With an eye to upscale its regional content repertoire, Applause Entertainment, a venture of the Aditya Birla Group, today announced its expansion in the southern market and sets up a dedicated office in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy. Pramod Cheruvalath (director/producer) of Sign of Life Productions has joined Applause as the South – Content Head to spearhead this ambitious plan along with Vighnesh Menon, Producer at Applause Entertainment. Pramod had earlier produced Iru Dhuruvam (Tamil) along with Applause Entertainment for SonyLIV and will now be responsible to build Applause’s content slate in all 4 Southern Markets to create a diversified slate of premium series and movies across languages. Previously, the content studio has also produced series like Humble Politician Nograj (Kannada), Vadham, and Kuruthi Kalam (Tamil), apart from producing the second s...