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By Rinku Gupta Actor and producer Suriya took to social media to announce the much awaited news. His 2D Entertainments production, and wife Jyotika starrer Ponmagal Vandhal will release on May 29th on Amazon Prime Video. Suriya tweeted, "We are excited and cant wait for you all to watch #PonmagalVandhalOnPrime from  29th May. She isn't afraid to fight for what is right! # WorldPremiereOnPrime " Fans have been waiting ever since April when the first announcement was made about going the OTT route. Exhibitors put up a stiff resistance to the move which they felt could set off a trend, affecting theatrical business post the covid pandemic. But 30 leading producers supported Suriya at the time, with an open letter of support. Now, that the date has also been announced,  there is no doubt jubiliation in the fans' camp. Yesterday it was announced that the Amitabh Bachchan, Ayushmann Khurrana starrer Gulabo Sitabo would go directly digital on Amazon ...

By Rinku Gupta Is the Covid pandemic lockdown leading to a slow but certain change in the way Cinema will be consumed? Are direct digital releases on OTT streaming platforms, emerging as the new norm, given the global uncertainty around the opening of theatres as a fallout of the pandemic? Regional cinema, the early birds... In the   Telugu industry,    Amrutharamam  a film with newbies,  directed by debutant  Surendar Kontaddi  which  had been ready for release, decided not to wait indefinitely, and opted for a direct digital release  on Zee 5 on April 29 due to the uncertain  lockdown situation. In the Tamil industry, actor -producer, Suriya set the ball rolling in this direction. Suriya announced that his 2D Entertainments', Jyotika starrer Ponmaghal Vandhal would stream directly on the OTT platform Amazon Prime Video , bypassing the theatrical route, given the uncertainity of a release date due to the lockdown....