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Showing posts from November 18, 2020

Deck cleared for new releases, VPF issue resolved by producers, Qube!

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By Rinku Gupta With the unlock procedures ongoing in a phased manner, theatres in Tamilnadu had also opened up on 10th November. But there was a deadlock between producers, exhibitors and leading Digital Service Provider, Qube Cinemas, over Virual Print Fees (VPF), which was deemed too high in the present post lockdown era. This tussle was a deterrent for  new releases.  The good news is that in the best interests of the industry at large, the issue has however now been resolved.  An agreement has been reached between all  parties concerned. This means that new films can now be released with greater fiscal ease, for an already cash-strapped industry reeling under financial budens due to the lockdown. A press release from the TFAPA  reveals the details as follows: "Tamil Film Active Producers Association (TFAPA), Qube Technologies, Tamil Nadu Theatre & Multiplex Owners Association (TNTMOA) have been negotiating on the VPF charges for the last two months.  The negotiation and di