Producer G Dhananjayan launches unique Film Consultancy firm !
by Rinku Gupta
Producer G Dhananjayan has put together a new initiative, touted to be India’s first ever film consultancy firm.
Called CEAD Film Consultancy, it was launched today by actors Arya and Vijay Antony, in a bid to provide a fully integrated and comprehensive film consultancy service from experts in the field, covering all aspects of film business.
The firm's experts comprise of Dr.G. Dhananjayan, C.V. Kumar, ‘Karundhel’ Rajesh, Venkat Subha, Raghunathan PS (Two MB Productions), Actor Jagan, Dhanapal Padmanabhan (Igene), CA S. Krishnakumar, Vijayan Subramanian, M.V. Bhaskaran and film P R O Nikil Murukan.
According to the team, every year, over 200 new films are releasing in Tamil cinema and out of them 150 to 160 (75 to 80%) fail to even collect 10-20% of their investment. Out of the 125 to 130 new film producers (almost 60%) and directors, who enter the Tamil film industry, barely 2 or 3 succeed commercially and rest go back with huge losses in their hand.
What is really the issue and why is the failure rate is so high especially from new comers? The new entrants, who are failing in large numbers are led more by passion and glamour than reason, logic and purpose and lack clear knowledge on what works with the audience and film trade and what does not. Out of the 150 odd films which failed to succeed in gathering revenues, many lagged in the right screenplay, cast and crew, commercial packaging, making and understanding of film economics.
Can the number failure rate in the industry be reduced and success rate increased, with the proper guidance? According to the founding team, CEAD Film Consultancy was formed with the aim of saving the glamour -seeking, passionate producers and filmmakers from any impending failure, by guiding them to take measures that could help them avoid failure.
The firm works on several areas of film production like Script Evaluation, Budgeting and Evaluation of Commercial Viability, Funding opportunities and support, Production Consultancy (how to produce at lowest cost), Revenue Maximisation, Marketing and Publicity, Theatrical Distribution, Outright sale, New Opportunities (like OTT, Web Series and other Direct Exploitation) and overall mentoring and guidance to new producers.
Commenting on the launch of CEAD Film Consultancy, its Founder and Chief Mentor, Dr.G. Dhananjayan stated, “Post-Covid-19, Tamil Cinema will not be the same as the past. The Film industry is going to offer several challenges and opportunities to film Producers and filmmakers. CEAD Film Consultancy shall be on the forefront to guide them, to tap these opportunities and tackle the challenges.Our film consultancy shall cover every aspect of film business: From development of script to production to distribution to sales, marketing, distribution and even providing help in securing funding."
A much needed shot in the arm to a flailing industry indeed.