Vijay Antony Reduces 1 Crore in Salary to Support Producers !
By Rinku Gupta
In the time of the corona pandemic, the already struggling film industry has taken a huge hit, with theatres being shut indefinitely. The fate of several films hangs in the balance, especially those under production. Mounting interest rates, loans and the like are adding to the woes of producers giving them sleepless nights.
In such a scenario, cost reduction of projects plays a vital role in reducing the burden on struggling producers. One of the constant demands even in the past has been reduction of huge salaries paid to heroes and lead technicians which could make a difference to a project's overall cost and ultimately the profits if any, from box office collections.
Now, actor, producer and music director Vijay Antony, who recently gave a hit in 'Kolaigaran ' and also has substantial reach among the Telugu audience, has taken the first step in this direction.
Vijay Antony is currently part of three films namely Tamizharasan for Producer FEFSI Shiva, Agni Siragugal for Amma Creations T. Siva and Khaki for Director Senthil Kumar of Open Theatre and Infiniti Film Ventures. All three are in various stages of
completion and gearing up for release soon.
As Tamil cinema is badly affected due to the Corona lockdown from March 2020, the completion and release of these three films was delayed by three months and by the time these film's release, it may take another three to four months. Considering the loss that will be incurred by these three producers, with a view to supporting them to overcome this situation, Vijay Antony came forward and offered 25% reduction in his salary for all three films. This reduction will reportedly amount to about Rs 1 crore for each film.
With this support, he is confident the producers will be able to bring down their overall cost and ensure these films have a smooth release.
Commenting on this magnanimous gesture, Producer Amma Creations T. Siva stated that, "It is very kind of Vijay Antony to accept salary reduction considering the situation we are in due to the lock down for over 50 days and the further delay expected in releasing the films. "
Now the onus is in other heroes and technicians to follow suit. T Siva says, "We request that all actors and technicians should also come forward and accept reduced salaries so that the overall cost of all the current film producers reduces to tide over the crisis all of us are all facing currently. "
The industry is thrilled with this steptaken by Antony. T Siva admits, " By accepting this reduction in the agreed salary, Vijay Antony is setting an example for being a good producer's actor and we wish him all
success in his future films."
Two otherpoducers have also wholeheartedly welcomed
this 'voluntary salary reduction support ' offered by Vijay Antony.
The question is, will others too follow suit next ?
#SpeeadPositivity Series
In the time of the corona pandemic, the already struggling film industry has taken a huge hit, with theatres being shut indefinitely. The fate of several films hangs in the balance, especially those under production. Mounting interest rates, loans and the like are adding to the woes of producers giving them sleepless nights.
In such a scenario, cost reduction of projects plays a vital role in reducing the burden on struggling producers. One of the constant demands even in the past has been reduction of huge salaries paid to heroes and lead technicians which could make a difference to a project's overall cost and ultimately the profits if any, from box office collections.
Now, actor, producer and music director Vijay Antony, who recently gave a hit in 'Kolaigaran ' and also has substantial reach among the Telugu audience, has taken the first step in this direction.
Vijay Antony is currently part of three films namely Tamizharasan for Producer FEFSI Shiva, Agni Siragugal for Amma Creations T. Siva and Khaki for Director Senthil Kumar of Open Theatre and Infiniti Film Ventures. All three are in various stages of
completion and gearing up for release soon.
As Tamil cinema is badly affected due to the Corona lockdown from March 2020, the completion and release of these three films was delayed by three months and by the time these film's release, it may take another three to four months. Considering the loss that will be incurred by these three producers, with a view to supporting them to overcome this situation, Vijay Antony came forward and offered 25% reduction in his salary for all three films. This reduction will reportedly amount to about Rs 1 crore for each film.
With this support, he is confident the producers will be able to bring down their overall cost and ensure these films have a smooth release.
Commenting on this magnanimous gesture, Producer Amma Creations T. Siva stated that, "It is very kind of Vijay Antony to accept salary reduction considering the situation we are in due to the lock down for over 50 days and the further delay expected in releasing the films. "
Now the onus is in other heroes and technicians to follow suit. T Siva says, "We request that all actors and technicians should also come forward and accept reduced salaries so that the overall cost of all the current film producers reduces to tide over the crisis all of us are all facing currently. "
The industry is thrilled with this steptaken by Antony. T Siva admits, " By accepting this reduction in the agreed salary, Vijay Antony is setting an example for being a good producer's actor and we wish him all
success in his future films."
Two otherpoducers have also wholeheartedly welcomed
this 'voluntary salary reduction support ' offered by Vijay Antony.
The question is, will others too follow suit next ?
#SpeeadPositivity Series
