Amazon Prime announces direct digital release of 7 films !

By Rinku Gupta

Leading streaming platform Amazon Prime Video is making deep inroads into the cinema space in the covid pandemic lockdown era when theatres are shut indefinitely.

They have announced a line up of 7 films in various languages to cater to film buffs across the country.  These films include Ponmagal Vandhal (Tamil) , Penguin ( Tamil, Telugu), Law ( Kannada), French Biriyani ( Kannada),  Sufiyum Sujatayum ( Malayalam), Shakuntala Devi ( Hindi) and Gulabo Sitabo ( Hindi).

The impressive list includes films of stars Amitabh Bachchan, Vidya Balan, Jyotika, Keerthy Suresh, Ayushmann Khurrana, Aditi Rao Hydari, Jayasurya amongst others.

The movies will premiere exclusively on Prime Video over the next three months and will be available in 200 countries and territories worldwide.

“At Prime Video, we believe in listening to what our consumers want and working backwards from there. This belief is the genesis of our latest offering,” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India.

“Over the last 2 years, Prime Video has become the destination of choice for our customers to watch new releases, across the languages, within weeks of their theatrical release. Now, we’re taking this one step further, with eight of India’s most-anticipated films premiering exclusively on Prime Video, bringing the cinematic experience to their doorstep.”

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